Showing posts with label student work. Show all posts
Showing posts with label student work. Show all posts

Tuesday, May 13, 2014

Would you eat your dinner on the toilet?


Adfreak featured these hard-hitting ads, created by two students at the University of North Texas, Johnathan Wenske and Kris Haro.

The copy reads, "Would you eat here? By law, breastfeeding mothers are not protected from harassment and refusal of service in public, often forcing them to feed in secluded spaces such as public bathrooms. Contact your state and/or local representative to voice your support for breastfeeding mothers, because a baby should never be nurtured where nature calls."

From their Behance page:
Welcome to the When Nurture Calls campaign. This aims to protect a mother's right to breastfeed her baby in public by striving to pass the bill HB1706, which will protect breastfeeding mothers from harassment and discrimination when they choose to nurture their child in public.  To start off, there would be print ads placed on the back of bathroom stalls. These ads create a "reflection" of the stall facing it, and show mothers who have been harassed to the point where they feel they have no other option but to nurture their baby in the restroom as to not offend anyone.
It's an old argument, in lactivist circles, but the proposed media placement of these ads is brilliant, personalizing the message in a really powerful way.



You can support the campaign at whennurturecalls.org.

Tuesday, November 5, 2013

This is how you look for work, kids #HireStephan


It's been done before, but there was something about the picture in the targeted Facebook ad that made me click.

Stephan Bociurkiw is a recent graduate of the University of Alberta School of business. And he has made himself the most elaborate "hire me!" site I have seen in some time:


He's definitely no copywriter ("thinking outside the box"?) but the kid has moxie. Time to up your game, students.

Friday, August 24, 2012

Truly shitty student creative


The user voters at Creative Criminals love it. Why?  Because there's a perception in advertising that shocking and unique demonstrations of product benefit are the cat's ass.

Look at this mess. The product, Dulcolax, helps you poo. So some Korean ad students thought it would be fun to turn a roller coaster full of innocent merrymakers into a giant turd emerging at top speed from somebody's bum.

Is that a positive brand association? No. People know what laxatives do, but they are uncomfortable talking about it — which is why the ads tend to be full of euphemism and metaphor. But the one thing you don't want your intestinal remedy to do is cause feces to fly out of your distended bum with extreme urgency (and perhaps a little screaming and flailing).

It's not even original. It's been thought up in reverse as a fake Durex ad.

Verdict: Fucked.

Tuesday, April 10, 2012

Durex ads: Faked for your pleasure?

Update: According to Copyranter, these ads are apparently "real" abominations created by Buzzman.fr. Not that it makes them any less vile. (Although it's odd that they're not on Buzzman's Facebook Page.)




These fake "edgy" ads are getting really tiresome.



This one, from Illegal Advertising, uses a cheap sight gag with batter to make a naughty bukkake reference. (If you don't know what that is, don't look it up. You've been warned.)

It's not so much the making of these spec pieces that bugs me so much as they'll be passed around as real.

But hey — if you're into this kind of humour, here are two more from the same YouTube Channel:





(Post picked up by Copyranter on Buzzfeed)

Wednesday, February 1, 2012

"Space Stallions": a brilliant love letter to '80s adventure cartoon clichés

As darkness is covering the multiverse, far away in the galaxy of the wild stallion, a spark of hope is born.
Guided by the light of Mother Mustang, the Space Stallions must defeat the Demon of darkness, Destructo... 

This is a student project by Thorvaldur S. Gunnarsson, Jonatan Brüsch, Ágúst Kristinsson, Arna Snæbjørnsdottir, Esben J. Jespersen, Touraj Khosravi and Polina Bokhan of The Animation Workshop in Denmark. And it is totally awesome. But be warned: it is more homage than parody.



via Buzzfeed

Friday, December 16, 2011

F'd Ad Fridays: Effing Student Work

Redditor Jo3 posted some of his student work:




My advice to you, Jo3: There's enough commoditization of women's sexuality out there already, and it doesn't help to compare their vaginas to hot pockets. You are a clever creative with bold ideas. You can do much better than this.

Tuesday, September 6, 2011

Is this student Victoria's Secret QR tease good targeting?

Ad students really do have all the fun, mostly because they don't have real marketing departments, focus groups or pesky old budgets to get in the way of single-minded creativity.

This one from Miami Ad School (via I Believe in Advertising) takes a nice angle on the basic promise of expensive lingerie: that it's actually sexier to wear a little bit of fashion than nothing at all. And then it uses QR codes on apparently naked models to sucker (presumably) men into spending time with the message.




As I said, I presume the target is men who will then be aroused into buying VC frilly underthings for their beloveds.

According to Wikipedia, "Victoria's Secret was started in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a department store environment."

But that was the '70s. What about now? According to the She-conomy blog, 85% of branded purchases are made by women. And sales are up at VC. Are those increases still being driven by men who want their wives or girlfriends to look like underwear models?

A case study for an online campaign (found on Slideshare) implies that men are still the target. However, a couple of years ago VC also launched "PINK" — a line targeted directly at teen and pre-teen (!) girls.

This is where I will give the opinion that these student ads are off. Because while sexy print ads, catalogues and online fashion shows attract aspirational female consumers as well as horny dudes, how many straight women are going to publicly lift up their iPhone at a billboard in the hope of seeing another woman's bare tits and ass? It's a pretty exclusive appeal. And I'm betting that young women are the brand's future.

As a publicity stunt though, admittedly it would keep the brand in the headlines.

What do you think? Are men still buying most of the lingerie?

Thursday, May 19, 2011

With the size of my mouth, they'd better offer a Quadruple Mac

Duncan at The Inspiration Room posted this video of a McDonald's Facebook app that measures the size of your maw, then suggests the best size of burger to stuff in it. How lovely.



Burger Roulette is a project of Miami Ad School students Shahak Shapira and Edi Inderbitzin. And it could never, ever lead to any embarrassment or awkwardness.

Not in a Brazilian years...

Hmmmm... this somehow reminds me of another inappropriate fast food promotion...

Oh...

Don't try Burger Roulette at home, kids — it's "unpublished" spec student work.