PETA has a situation here #FdAdFriday

Now THAT's some bad punnery.

Via Gawker.

Snooki's media placement more interesting than her ad

Every once in a while, I see something good on Funny or Die, but the lowbrow video site definitely has a following.

That's why I found it really interesting that Nicole "Snooki" Polizzi of Jersey Shore has chosen to advertise her new perfume exclusively on the site.

The Scent of Snooki from Snooki

With over 43,000 views so far, this video was uploaded and sponsored by Snooki's own account. It's kind of funny, if much too long, as it lampoons Calvin Klein. But the real interest I have is how successful she will be in a medium that:

- Is difficult to embed (I had to swipe source code)
- Is unviewable on iPhones and iPads (which won't play Flash)
- Is only going to be seen by a specific segment online

But perhaps that's the whole point of the brand. After all, she sure knows her target.

The Importance of Being Guido

AdFreak just posted the first of this awesome viral video series by NYC's The Roundabout Theatre Company to promote their performance of The Importance of Being Earnest. It's transcripts from MTV's Jersey Shore, delivered Wilde style:

"The only thing worse than being over-tanned is not being over-tanned."

Here's a promo that features the actual performance. It runs until July 3.