Wasn't the Eye of Sauron always a big...?

Okay, perhaps you're not as jaded as me. But I got more than one giggle out of the yonic symbolism in the manifestation of evil in Peter Jackson's film adaptation of Lord of The Rings.

When I saw this on Ads of The World, however, it occurred to me that perhaps I wasn't the only adman who saw naughtiness in Mordor:

It's just the latest in a trend towards ads that take the "sex sells" axiom to absurd extremes.

Unlike the unappetizing "food porn" campaign I wrote up in November, however, this one at least is literally selling sexuality. Even if it betrays a certain film nerd fetishism in the creative team:

You may remember that gag from Spaceballs:

The other two are more original, but less impactful:

The campaign is by Kinga Grzelewska, Marcin Nowak, Bart Biały and Łukasz Gromkowski at Lowe, Warsaw.

The most inappropriate "kids menu" ads ever

These ads are such obvious awards bait, I had to make Google Cape Town Fish Market to assure myself that the restaurant exists.

It does, but it's unlikely that any restaurant would pay for this many executions of such an unsettling concept. So it's either another "ghost ad" (to use Adland's terminology) or else the agency secured the account by putting up  a lot of extra work as compensation for the client allowing the creatives to do whatever they felt like.

There's a third alternative, that a family-oriented restaurant actually did think a campaign of teen sex, drugs,  baby burning and the occult was a great way to sell fish fingers. Hmmm...

All images via Ads of The World

Antiperspirant strong enough for a man who cheats on his wife

Also, apparently, strong enough for a man who hates his mother-in-law.

Apparently it is still the 1950s at Lowe, Turkey.

Via IBiA