British wine campaign makes a vintage joke in bad taste

Premier Estates Wine, a British importer, has decided to recycle a very old sight gag to get publicity for its products. With the tagline "#tastethebush, they've taken to Twitter and YouTube:

They call it "the brand’s playful, tongue-in-cheek tone that’s born from classic British humour."  I call it a bad pun.

But hey, here's your attention:

No energy for outrage But the #tastethebush thing just makes me sad for all the oz winemakers working to improve the image of their wine

— Melanie Jappy (@japster2008) August 13, 2015

Nothing says 'Our wine is good' like comparing it to cunnilingus. #tastethebush https://t.co/GQfatvislI

— David Lewis (@davidclewis) August 13, 2015

Both amazing and horrendous #tastethebush autocorrected to #taste thrush on my phone https://t.co/59Ati9EPYb

— Jo Murray (@Crunchbunchfit) August 13, 2015

Tweet I want to #tastethebush and you could win a restraining order. https://t.co/qdyqXT6RyR

— Stephen Bush (@stephenkb) August 13, 2015

Another #marketing campaign thought up in a bar. A bar based on a uni campus. In 1960 #tastethebush <slowclap> pic.twitter.com/94rpADyae3

— Louise Dixon (@LouiseDixonMCR) August 13, 2015

Taste my menstrual blood @premestateswine #TasteTheBush pic.twitter.com/DaXrmd5w8Q

— Sarah Moore (@knityoghurt) August 13, 2015

I tend to agree with the complaint about Australian wines. Monty Python once compared the bouquet of one to an armpit (with regrettable racism). It makes you wonder why a UK wine seller wants to compare the taste of their Shiraz to the great down under.

Are we still supposed to be shocked by women's body hair?

Via AOTW

These "ads," posted on Ads Of The World, are showing up around the internet. It's not the first time women's body hair has been used as a punchline. (Thanks, Joe La Pompe!) However, I suspect that these are spec ads. The only credits are to the AD (Peder Stryhn) and photographer (Magnus Ekstrøm), who presumably are counting on sex and controversy to get their names mentioned.

But why would this be controversial?

AOTW

Over the past few years, fashion brands such as American Apparel have used the tactic to get headlines, but as grooming fashions continue to change will these types of stunts lose their edge?

Personally, I hope so. 

Waxing desperate over the return of pubic hair

Haven't you heard? Body hair is back in style.

Perhaps it's not great news for the depilatory industry, however, which would explain why these American ads (via Ads of The World) are trying so hard to denigrate — or at least minimize — the signs of puberty.

They might still find a market with hetero men, however, depending on how straight women react to this next one:

The difference, perhaps, is that not many men rock the back fur quite that magnificently.

Hey, I shave my face, so I suppose I'm a hypocrite for being happy that "bush is back." But then again, I came of age in the '80s.

Headphone company's curvy tribute to a porn lord

Via Ads of The World

Ho-hum! More female sexuality used to sell something unrelated. But at least this one tries a little harder, and has a reason behind it.

Here's the backstory, via LA Graphic Design:

Our favorite headphone company AIAIAI made this brilliant ad for Vice Magazine  - who presented them with the challenge of producing an ad for their magazine which was dedicated to Bob Guccione – the founder of “men’s” magazine Penthouse. 

Not great work, but eye-catching.

"Bush is back in fashion" - Crude pun, beautiful illustration

Marc posted this interesting Romanian campaign on Osocio today. It's for Mai Mult Verde ("More Green"), and environmental group holding a fashion show to raise funds for tree planting.

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I'll have to assume that comparing female pubic hair to shrubbery works in Romanian, too. It's a rather crude and childish pun, but I still find the illustration by Annabella Orosz enchanting.

The work is by G2. 

Salon offers 15-year-olds independence from body hair #FdAdFridays

Freedom and independence from all those icky signs of puberty!

Jezebel shared this special July 4th offer from the Uni K Wax Center, offering 50% body waxing to girls 15 and under.

Because it's never too early to start a lifetime of salon-dependent body anxiety.

F'd Ad Fridays: Return of the merkin

Fanny Hill probably rocked one. Why wouldn't you?

If you've never heard the word "merkin" before, make it your word of the day. Dating back to the 1600s or earlier, the term describes a pubic wig worn by prostitutes who had denuded their pudenda as a precaution against catching and spreading crabs.

Well, in a time when women are messing with pubic perfection like never before, Real Housewife of New York Cindy Barshop is offering fantasy merkin installation at her spa:



Made of dyed fox fur and feathers, these things are the next logical step in the whole "vajazzling" trend. Whatever.

Via Spa Week

F'd Ad Fridays: Pubic hairstyle guide

Click to enlarge

I hope they have this on the wall at Queen Bee's waxing station. Some of them are pretty clever, although Copyranter may want to add the "Mein Fur" to his list of stupid Hitler references in advertising. Also, why is the "Zeus" not called the "Bowie"?

Via Ads of The World

F'd Ad Fridays: Faux commando panties

Apparently this is a real thing:

An anonymous reviewer from Brides wrote:

"The pube panty tour of the office elicited equal parts horror and delight, so I took them home for a real trial. Once my husband realized what he was looking at (it took a while for his brain to register these were panties, not my actual flesh) he laughed for quite a while. I turned to the full-length mirror, and without my contacts in, I swear I couldn't see the difference between these panties and the real deal. Consider me oddly impressed."

Okay, then.