Subaru ad serves up old-timey sexism

If they had web ads in the 1950s, I'll bet they'd look like this:

This ad, which compounds its failure by having a bad link, was spotted on Fark.com. 

There's also a banner:

I guess the archaic humour is supposed to be ironic. It might have worked for a beer brand, with the explanation "we're making fun of that sort of thing", but for a major automotive brand it's a lemon.