Model sues Volvo for implying her vulva was for sale #FdAdFriday

In a Hertz promotional ad apparently written by a 12-year-old boy during an Axe-scented sleepover with his bros, "Swedish models" are offered up as if they were escorts. The ad's placement on an Australian singles' site didn't help matters.

Yeah, it's all very punny. But American model Carolyn Giles took offence at her pic being used in such a suggestive manner. (No mention of whether she minded being portrayed as Swedish.) According to Business Insider, she is suing Volvo and Hertz for $10 million for making it "appear that she may be an escort, with extreme sexual and inappropriate connotations and innuendos." Her agency, Ford Models, is also named for failing to protect her best interests.

The 30-year-old model shot a web ad for Volvo back in 2007, and the picture was reused (without compensation) on a series of Hertz ads including the Volvo/a one above.

Ah yes, the "kid in bubble wrap" cliché...

I'll admit it. I've had this idea come up in creative sessions about family safety issues on many, many occasions.

via AOTW

But do you know why we don't end up using it? Because GIS, that's why.

When your "there's a better way..." concept is already a tired cliché in stock photo libraries and mommy blogs, it's time to start over. 

And not just with different materials, either...