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| "Hand-picked by the establishment" |
And that's all I have to say about it.
Via Ads of The World
An industry look at social issues in advertising and media
Showing posts with label Mccann-Erickson. Show all posts
Showing posts with label Mccann-Erickson. Show all posts
Thursday, January 26, 2012
Tuesday, September 27, 2011
Target Audience: Parents who think their kids are stupid?
Funny ads from Mccann Erickson, Tel-aviv, but will they appeal to today's "my child is a unique miracle of God" parents?
Maybe Israeli parents have a better-developed sense of irony.
Via I believe in advertising
Maybe Israeli parents have a better-developed sense of irony.
Via I believe in advertising
Monday, November 1, 2010
No translation without adaptation
I go to Ads of The World daily to catch the latest in creative and meaningful international ads.
But as an anglophone, I am bothered by two things.
One is that the international agencies don't think their ads will be appreciated without being translated into English in layout (rather than with an explanation beneath).
The other is that they do such a TERRIBLE JOB of writing English versions of their headlines.
These ads from Mccann Erickson Argentina are a perfect example. Cute concept, finely-tuned execution, and a headline that looks like it was spit out by Google Translate.
You're telling me that these hombres at Mcann couldn't just send one e-mail to their pals in NYC, and at least get something like "Children with disabilities want to go to school just as much as any other kid" (which, I assume, is what they meant).
I guess I'm particularly sensitive to this because my work for the Canadian government, and national NGOs and associations, has to work in more than one language. And when we go from English to French — or Inuktut for that matter — we always hire a real Copywriter to adapt the cultural idea behind the concept to his or her native tongue.
Call me. Seriously.
But as an anglophone, I am bothered by two things.
One is that the international agencies don't think their ads will be appreciated without being translated into English in layout (rather than with an explanation beneath).
The other is that they do such a TERRIBLE JOB of writing English versions of their headlines.
These ads from Mccann Erickson Argentina are a perfect example. Cute concept, finely-tuned execution, and a headline that looks like it was spit out by Google Translate.
You're telling me that these hombres at Mcann couldn't just send one e-mail to their pals in NYC, and at least get something like "Children with disabilities want to go to school just as much as any other kid" (which, I assume, is what they meant).
I guess I'm particularly sensitive to this because my work for the Canadian government, and national NGOs and associations, has to work in more than one language. And when we go from English to French — or Inuktut for that matter — we always hire a real Copywriter to adapt the cultural idea behind the concept to his or her native tongue.
Call me. Seriously.
Wednesday, September 15, 2010
Want to run a tasteless ad? It's your funeral.
This is sort of a sequel from yesterday's post, as I'm still on a rant about how cynical creatives can be when it comes to creating newsworthy (and shareworthy) ads.
This one showed up on Ads of the World yesterday, from Mccann-Erickson in Tel Aviv:
The copy reads:"15% of woman who suffer from anorexia will die this year" and it's an ad for Beitech, a non profit organization for woman with eating disorders.
Visual humour has become a standard way of reaching international audiences, but is this really appropriate? It seems that an industry that is often blamed for aggravating or even causing this often fatal mental illness should be a little more respectful of its victims.
But hey, the creative team of Igal, Ifat and Asaf are just trying to make their mark, right? More shame, in my opinion, should go to the client for approving it.
Plus, as someone who has been a pallbearer before, I should point out that even an empty casket would be really frigging heavy.
This one showed up on Ads of the World yesterday, from Mccann-Erickson in Tel Aviv:
The copy reads:"15% of woman who suffer from anorexia will die this year" and it's an ad for Beitech, a non profit organization for woman with eating disorders.
Visual humour has become a standard way of reaching international audiences, but is this really appropriate? It seems that an industry that is often blamed for aggravating or even causing this often fatal mental illness should be a little more respectful of its victims.
But hey, the creative team of Igal, Ifat and Asaf are just trying to make their mark, right? More shame, in my opinion, should go to the client for approving it.
Plus, as someone who has been a pallbearer before, I should point out that even an empty casket would be really frigging heavy.
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