"My eyes are up here"

Regular readers know that cancer awareness and prevention social marketing is a topic close to my heart. So when I caught this adorably simple Belgian campaign on Osocio's Facebook fanpage, I just had to post it here:



As part of the 2010 outreach for the Campagne de dépistage du cancer du sein en Communauté française de Belgique, it targets older women, and includes print collateral and a postcard campaign for loved ones:



Nice, witty approach that doesn't stray into shock or prurience. And it's almost hypnotic...