Regular readers of this blog know how much I hate cancer. So as a social marketer, I'm constantly trying to come to terms with what's the best way to raise awareness and funds to fight the sneaky bastard.
You can attack it head-on, as the Canadian Cancer Society has. You can frighten people about consequences of dangerous behaviour, like indoor tanning, or smoking, or you can spend a little of your ego to get people talking about things such as breast, prostate, or colon cancer.
All of these approaches have their supporters and their detractors. Some dislike shock advertising, while others find silly activities inappropriate for such a serious issue.
Breast cancer is a particularly sensitive issue, since like other women-specific diseases, it brings gender politics into play.
It is in this context that I bring you an interesting gallery of "Bizarre Breast Cancer Ads", from the momlogic blog.
It runs from the unexpected:
To the scary:
To the, ummmm, Freudian:
To the silly:
To the sick:
What do you think is the best way to attack the issue? Or does every little effort help?
On another note, I am pleased to announce that I am also now a contributor to Osocio, a great collaborative blog for the latest in "social advertising" (what I call "social issues marketing") all around the world. If you don't already follow it, please do.