Thursday, May 6, 2010

Kim's appeal is right on target



While I've been focussing my energies on fight women's heart disease through Joannie Rochette's crusade at iheartmom.ca, I can't face Mother's Day without remembering that breast cancer continues to be a major priority for women. And I especially can't avoid a message from a woman from my past: Kim Cattrall



Many of you younger folk know this Canadian from her role on Sex and the City, but I remember her best for an earlier role in Porky's:



Let's just say she made a lasting impression on 12-year-old me. And she continues to be a star with a lot of appeal for both men and women.

Kim still gets her point across loud and clear in this message for Fashion Targets Breast Cancer, a fashion industry charity drive to raise funds for Rethink Breast Cancer.



Here in Canada, Supermarket clothing label Joe is the sponsor.

Back to our own celebrity campaign, thanks to the continued endorsement of Joannie Rochette, our iheartmom video is close to 4000 views, and the English and French Cause pages have almost 900 members each!

If you haven't checked out iheartmom.ca yet, do it now. We've added an option to donate to fight women's heart disease on your mom's behalf, and send a Mother's Day card letting her know. Can you imagine a better way to show your love?

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