Monday, June 7, 2010

Roll out the biru

This visually stunning new video campaign for Sapporo Beer, created by Dentsu Canada, manages to cram just about every traditional Japanese stereotype into two minutes and three seconds:

Marketing Magazine says that this video was developed to "tell the story of the brand's history and how it's brewed."

So if you like your beer fired by dragons, bowed to by Geishas, and — well... I have no idea how giant sumo wrestlers fit into the brewing process — then Sapporo is just the pint for you!

I'm just surprised they didn't manage to work Pikachu in there somewhere.

For reference, here's a domestic Japanese Sapporo spot:

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