The popular doll who everyone loves to hate is undergoing a makeover.
No, she's not going back to her heavy-handed '70s eyeshadow. I'm talking about the brand.
This new ad, from California's Firedrill Productions, repositions the posable plastic person as an enabler for girls who have big dreams for their future:
That's right. Barbie has moved on from her dreams of marrying Ken and setting up a Malibu Dream Home. Now she can be whatever she wants to be, because that's how 21st Century girls role model.
Do you buy it? There has been a lot of attempt, over the past couple of decades, to give Barbie better prospects than just being pretty. And none too soon, either, since Ken is suspected to have switched teams back in the 90s.
Can Barbie ever become an ambition learning tool? I think the pressure is more on the parents than it is on Mattel.