Feministing put it into words:
"Frankly, I find it beyond depressing. Of course it’s natural to think of women’s bodies, particularly for organizations that are health-related, but must every one end up as some squiggle-of-dancing-feminine-curves?"
Here are some examples:
|Women as trees.|
|Women as... ummm...|
The point being that we branding folk seem to be rehashing the same stereotypes over and over again. Am I guilty? Of course. But this collection will definitely make me think next time we take on a similar assignment.
There was also an amusing apologetic in the Feministing post because, as they knew readers would hasten to point out, their logo is also a female form:
|And an awesome one at that!|
Here is their rationale:
"I also understand that a lot of people take issue with our logo, which, indeed, is a woman’s body. But in our case, I think the concept is pretty damn original–reclaiming an image that has been so patently misogynistic by arming her with a definitive point of view."
Whatever. You had me at "F*ck you!" ;)