A fishy tribute?

Something fishy is going on here.

This hilarious spot for Britain's John West Tuna:



Is a note-for-note parody of this famous sequence from BBC's Nature's Great Events:



A tribute? Perhaps. But if you're going to channel the great Sir David Attenborough, you'd better respect nature.

According to John West's site, they do:

At John West, we recognise our responsibility to protect the environment. That’s why we are committed to sourcing tuna from sustainable fish stocks. Our reputable suppliers comply with our strict guidelines and ensure the fishing methods used to catch our tuna abide by international standards.

John West only sources its tuna from fishing vessels that have been certified Dolphin Friendly by the Earth Island Institute. We use the Purse Seine fishing method to catch tuna for our canned products and have full traceability of the fish used. Our tuna products are labelled in accordance with the Australian and New Zealand Foods Standards Code.

We use Skipjack for more than 90% of our tuna products, with the remaining products using Tongal. We do not use Yellowfin, Bigeye or Southern Blue Fin. All of our tuna is sourced from the Indian and Western and Central Pacific oceans.

We also work with independent organisations and suppliers to raise awareness of our sustainability protocol. John West encourages responsible fishing practices globally and is supportive of initiatives that encourage sound management of tuna resources now and into the future.

Good. You don't want to piss Sir David off.

The man has powerful friends.