Tuesday, March 1, 2011

Selling Entertainment

They say you can't force a meme, but the guys at Vat19.com sure do a good job of trying. From the people who previously brought you the world's largest gummi worm and magnetic putty comes the latest useless product you'll have to own: Das Boot:

Like their other offerings, Das Boot is just an excuse to make another ridiculous online infomercial. Which would be annoying if their humour weren't so awesomely random. It's like Forever Lazy meets The Lonely Island.

It turns out that Vat19 is actually a St. Louis straight-to-DVD video production studio started by Jamie Salvatori.

This is where the magic happens.

 Salvatori turned to selling novelty gifts online way back in 2005 as a way to promote his services by giving unusual products the bizarre online promotion they deserved: "His philosophy is to create fun, entertaining, and descriptive web pages for each and every curiously awesome product sold on Vat19.com."

 The result is advertising that is truly entertaining. Or perhaps entertainment that is truly advertising.

Who cares? It's awesome.

Link via Copyranter.

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