Friday, April 29, 2011

F'd Ad Fridays: Purity Panties

Not so much an ad, as a marketing idea: underwear for teenage girls that will protect their honour by shaming any boy who comes in contact with them to back off.

You thought I was joking?

This is the offering put forward by "What Would Your Mother Do?"

"Having high schoolers of our own, we realize that at one point or another, teenagers are going to want to date. We've decided there's no reason to get uptight about it, after all, finding a romantic partner is a normal and healthy part of adolescent life. But, why not help our teens make wise choices (whatever that may be for them) while they navigate the dating scene? We created a line of underwear to use as conversation starters to help reinforce family morals as they relate to relationships and dating. One part Victorian (who are we kidding?), three parts frisky, these adorable undies put new meaning to saying it loud and proud."
A mixed message to young girls that they should look and feel "grown up" sexy, but still follow "family morals"? I guess it's par for the course these days.

Via Adrants.

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