Marc and I had some fun with his social marketing blog, Osocio, today.
Mark e-mailed me yesterday with the idea of doing an April Fool's prank. We settled on the concept of having a "McDonald's Day" :
The idea was to come up with a series of satirical posts based on the idea that McDonald's had purchased Osocio to give credibility to its corporate responsibility messages, "like the children’s video 'Jimmy visits the Happy McChicken Farm' the nutritional series 'Beef is Cool, Bro!', and a number of adorable testimonials from children in McDonald’s sponsored public schools in America."
But after the initial post, the content on Osocio suddenly changed from objective and activist to McDonald's PR, starting with a glowing review of a McChicken stunt in China as CSR — "to ensure children in China get their 42% RDV of sodium and 44% of fat by ordering a LARGE Chicken McNuggets®"
Plus, it was all over Twitter...
Happy April Fool's Day!