Thursday, May 5, 2011

Is media the new creative?

Acart's Media and Consumer Marketing Director, Sue, shared these funny self-promo spots from Astral Media. (She e-mailed them, but I'm pretty sure she was smiling a vengeful smile when she hit "send":)

The presentation from Astral on Vimeo.

The portfolio from Astral on Vimeo.

The media donna from Astral on Vimeo.

The visit from Astral on Vimeo.

As a Creative Director, can I say I love them. Nobody in the industry deserves to have their asses kicked like stereotyped primadonna creatives, and agency perceptions of media people really do need a healthy shot in the arm.

It's not that "media is the new creative", however. In the current communication age, media IS creative IS digital IS public relations IS strategy. We're all being called upon to be a little more collaborative and a lot more open-minded than ever before.

Ironic, though, that none of these spots is timed to fit into neatly a :30 or :60 spot. Isn't it? It's almost as if the whole campaign is meant to be... unpaid viral? ;)

Via Astral Media

1 comment:

  1. Glad you enjoyed the spots! We're lucky enough to have media that cater to media planners / ad agencies that are not restricted to a specific format or length (also, people are media too! ;) )

    I enjoy the blog - looking forward to more of it!