F'd Ad Fridays: They actually give prizes for these things

They're called Cannes Lions. Silver. For a campaign abut menstrual relief that not only does not target women, but manages to find a creative way of offending them:

The ad is one of a series of three from Prolam Y&R, Chile.  They all have the same concept: long suffering man as war hero, for having put up with his woman's "lady times" all these years.

Hey, don't blame me. Take it up with the uterus-free creative team of Max, Pablo, Tomas, Francisco and Patricio.

Via Copyranter