Nasty UNICEF campaign trashes "sluts", "dealers" and "drunks"

I couldn't believe my eyes when I saw this UNICEF campaign by Prolam Y&R, Chile, on Ads of The World. I can see where they came from — children need a good education to get out of poverty and the cycle of crime, sex work and substance abuse — but is this really the best way to show that?

First of all, the ads show a "negative" rather than a "positive" outcome. I guess the message is, "if you don't help these kids, where will their education come from?" 

But it does it in such a way as to assume that people in poverty end up in the underworld simply because of bad influences around them, rather than because their socioeconomic circumstances leave them few options. To blame the "slut" (I assume they mean "prostitute"), the dealer and the substance abuser in this way is not helping. It's shaming.

UNICEF does good work in education. But if they did actually approva this ad (one never knows, these days) they could do a much better job on educating the public about the political, social and economic causes and outcomes of poverty.

Jeans for furries #FdAdFriday

...and "featheries" and "slimies" (God, I hope there are no slimies.)

Sex portrayed as predation is rather par-for-the course in fashion.But these whimsical illustrations by Huacho Malo, for Chilean agency Inbrax, leave nothing to the imagination.

That's right— a topless salamander with breasts, eating anthropomorphic snails. Rule 34 in action.

Via Ads of The World

Much ado about highlighters

These two ads from Prolam Y&R, Santiago, Chile, go to a great amount of effort to show the product benefit in a highly-literate way. 

In the first instance, the artist Salamanca paints an execution scene from the French Revolution (A Tale of Two Cities?) where Marie Antoinette's name has been highlighted in the text.

The next shows the effect in Don Quixote, when Dulcinea's name is highlighted.

Beautiful work.

Via Ads of The World

F'd Ad Fridays: The battery ad that will haunt your nightmares

Click to enlarge. You'll shit bricks.

Part toy, part sex doll, all creepy.

By TBWA, Chile

Via IBiA

F'd Ad Fridays: They actually give prizes for these things

They're called Cannes Lions. Silver. For a campaign abut menstrual relief that not only does not target women, but manages to find a creative way of offending them:

The ad is one of a series of three from Prolam Y&R, Chile.  They all have the same concept: long suffering man as war hero, for having put up with his woman's "lady times" all these years.

Hey, don't blame me. Take it up with the uterus-free creative team of Max, Pablo, Tomas, Francisco and Patricio.

Via Copyranter