Wednesday, June 1, 2011

Fear and Loathing's a bitch these days

Adfreak just reblogged a story on psfk about a Michigan brewery that is suing to get its awesome Ralph Steadman labels for Raging Bitch Ale reinstated by the Michigan Liquor Control Commission.

The label was ruled to be “promote violence, racism, sexism, intemperance or intoxication to be detrimental to the health, safety or welfare of the general public.”

Flying Dog Brewery is owned by George Stranahan, a former member of Hunter S. Thompson's inner circle, which explains Steadman's involvement in the project.

It turns out the real issue, to regulators, is perceived sexism:

“As words go, ‘bitch’ may be just about as close to the ‘n’-word as descriptors for women get,” Assistant Attorney General Donald McGehee wrote in court records. “But Flying Dog wants Michigan’s public, including its children, to see this label in grocery stores.”

Nida Samona, Liquor Control Commission Chair, added that the label portrays “women as wild animals that need to be tamed” and that the label shows female [canine] genitalia exposed...

She forgot to mention the scary bitchtits.
If you look at the brewery's brand as a whole, though, you'll see that most of the beers have nasty dog themes—including "In Heat Wheat"...

I spend a lot of time on this blog damning companies that I think are denigrating women. But in this case, I think the sensitivity is just a little over the top. But then again, every dog has his day in court.

What's your take?

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