Wednesday, July 6, 2011

Nostalgic drug ads? So that happened.

I get what they're trying to do. The parents of today's teens are younger Boomers and older Gen-Xers, many (most?) of whom did not "just say no" back in the day.

So instead of lying that pot will make your kid into a zombie, this one tries to focus on the facts of hard drugs:

This one takes quite a while to get to its point, and I'm not sure the point is all that comprehensible. Purer must be better, right? Just like '70s ditch weed sucks when you compare it to 21st century wheelchair dope?

Seems like this is more of a PSA to let young junkies know how much better they had it than The Stooges.

Meanwhile, this one goes back to the old "lose all credibility among critical thinkers by exaggerating the risks" strategy:

"K2" and "Spice" are street names for synthetic cannabis. Being too effing old, I had to look that up in Wikipedia, where I also read:

No official studies have been conducted on its effects on humans.Though its effects are not well documented, extremely large doses may cause negative effects that are generally not noted in marijuana users, such as increased agitation and vomiting. Professor John W. Huffman who first synthesised many of the cannabinoids used in synthetic cannabis is quoted as saying, "People who use it are idiots. You don't know what it's going to do to you."A user who consumed 3 g of Spice Gold every day for several months showed withdrawal symptoms, similar to those associated with withdrawing from the use of narcotics. Doctors treating the user also noted that his use of the product showed signs associated with addiction. One case has been reported where a user, who had previously suffered from cannabis induced recurrent psychotic episodes, suffered reactivation of their symptoms after using Spice. Psychiatrists treating him have suggested that the lack of an antipsychotic chemical, similar to cannabidiol found in natural cannabis, may make synthetic cannabis more likely to induce psychosis than natural cannabis.
Doesn't sound half bad.

I would also like to point out that Lucasfilm does not take kindly to social marketing campaigns that "borrow" its intellectual property.

Besides which, we middle aged hipsters all know that R2-D2 is more of a tobacco guy:

Partnership for a Drug-Free New Jersey ads Via Animal NY

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