An industry look at social issues in advertising and media
Friday, August 19, 2011
F'd Ad Fridays: Lingerie of comic proportions
Comic books are notorious for exaggerating human morphology, with impossibly muscled men and women with extreme hip/waist/boob ratios.
Now
Lingerie brand Spencer's offers flesh-and-blood women the opportunity to show off comic proportions in the bedroom with superhero jammies:
She-Hulk (centre) seems inspired by
fan art.
Captain America appears to have wet herself.
What's next, an adult version of this for the guys?
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