It's actually a very clever guerilla marketing stunt by Carlsberg. They packed a cinema with rough-looking bikers and left only two seats vacant for unsuspecting "nice" couples.
(via Illegal Advertising)
But it really bugged me. Probably because I'd feel intimidated too. And as I watched the couples who turned away, I couldn't help but imagine this kind of prejudice happening in a cinema full of African Americans in the deep south, or any other oft-maligned group of your choice.
Yes, the couple who sit deserve a beer for being open-minded. But what does that say about everyone else? That's what's F'd here.