Friday, September 23, 2011

F'd Ad Fridays: Using technology to tell us what our instincts have forgotten?

This branded viral ad for Cosmo For Guys, featuring tiny hidden cameras to catch women checking out a fake hunky tourist's physical assets, has been making the rounds:

It's clearly inspired by the runaway hit "Rearview Girls", which was an initially unbranded Levi's jeans promo:

And, of course:

What I find strange about this is how much work we're putting into telling us the obvious. I mean, it's amusing and all. But it's also another example of how we use technology to accomplish tasks — like conversing, flirting, or knowing when we're being checked out — that used to just come naturally.

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