Friday, November 18, 2011

F'd Ad Fridays: Now even treehugger cars are being sold as sex

This has to be a joke. According to Green Car Reports, a group calling itself Pump Rebels have decided that it's time to sex-up fuel efficiency.

According to their site,

"Sports cars aren't the only sheet metal who deserve sexy calendars. Horsepower is old news. Big MPGs are what it's all about. Despite the cliché images of daisies, leaves, and fluffy clouds—fuel efficiency is badass, and long overdue for an attitude update. 
$1 from every calendar sold will go to the Blue Green Alliance. BGA is a non-profit dedicated to expanding the green economy, jobs, alternative energy, and mass transit."

Women as cars. Cars as women. Objects of desire. I've ranted about this once already today, so I'll let it go at that.

The calendar is available online for $17.99.


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