Thursday, November 3, 2011

Sex sells... paint? (nudity)

Of course it does. It's so easy to get attention in international advertising. It got mine. Just get a naked woman (in this case, Argentinian model Pamela David) and splash your product all over her body.

A big question is, will it never not be this easy to draw eyeballs online? Doubtful. But should advertisers be taking this easy (and sexually objectifying) route just because they can?

That's up to the consumers to decide. Because looking is not the same as buying.

Agency: Oil Comunicacion
Via Illegal Advertising
Via Illegal Advertising

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