As a short guy, I have three reasons to hate this campaign.
The first is the manipulative sexism. For years, I've been complaining that painful fashion is something women have been imposing on themselves and each other, and there is no patriarchal conspiracy behind it. This campaign seems to indicate otherwise.
|This one also offers some awful German-to-English translation.|
Second, the ads claim that height is essential to success. I've always thought being a mere 5'7" has been a big part of my success, because it forces me to compensate with a big personality.
Third, I don't want women to be tall! It was hard enough finding partners of my scale when I was single, without pressure for them to be taller...
Thank God for short women!