Wednesday, February 15, 2012

A brand worth dying for?

Branding junk food as bad for you is a common trend these days, but a customer tucking in to a "Double Bypass Burger" coincidentally suffered a heart attack right in the Las Vegas restaurant.

According to Wikipedia,
The establishment is a hospital theme restaurant: waitresses ("nurses") take orders ("prescriptions") from the customers ("patients"). A tag is wrapped on the patient's wrist showing which foods they order and a "doctor" examines the "patients" with a stethoscope. The menu includes "Single", "Double", "Triple", and "Quadruple Bypass" hamburgers,[1] ranging from 8 to 32 ounces (230 to 910 g) of beef (up to about 8,000 calories), all-you-can-eat "Flatliner Fries" (cooked in pure lard), beer and tequila, and soft drinks such as "Jolt" and Mexican-bottled Coca-Cola made with real sugar.[2] Customers over 350 lb (160 kg) in weight eat for free if they weigh in with a doctor or nurse before each burger.

Eater  recognizes the possibility that this was a ("incredibly sad and evil") publicity stunt, and adds that the man is reported to have survived.

Owner "Doctor" Jon Basso told FOX5 he felt ‘horrible’ for the man.

“Tourists were taking photos of him as if it were some type of stunt,” Basso said. “Even with our own morbid sense of humor, we would never pull a stunt like that.”

(He added that there have been a “variety of incidents” at the restaurant, but this was the first full-scale coronary.)

Let's hope the staff get medical training along with their uniforms:

By the way, February is Heart Month.

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