Friday, April 27, 2012

Kraft's "mixed race" snack ad is all kinds of wrong #FdAdFriday

I'll let Bradley Koch from Sociological Images take it from here:
"The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember family members telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children."
Yeah, what he said.

And Kraft just keeps going and going with the awkward and inappropriately racialized gags.


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