Tuesday, June 12, 2012

Hotel chain that loves Mitt Romney also loves women who love women

According to Buzzfeed Politics, Marriott International "once counted Mitt Romney as a corporate board member" and its owner "is among the candidate's top donors."

They have also launched a campaign targeted to gay women called "Be you, with us". Which is cool.

And this is no stealth campaign. From the press release

“We are proud of this campaign and of our long-standing reputation for our commitment to diversity and inclusion,” says Joanna Todd, vice president, segment strategy.  “Our core strength lies in our ability to embrace differences and make everyone feel respected and valued when they visit and stay in our hotels.  Later this year, we will also launch new campaigns to reach African American and Latino audiences.”

The campaign is by UniWorld Group, Inc., Marriott’s Multicultural Marketing agency, along with the company’s LGBT communications specialist, Bob Witeck, President of Witeck Communications. 

The Lesbian and Gay Travel section of their web site adds:

We’re proud to say Marriott was one of the first hotel companies to offer equal benefits to same-sex couples nationwide, earning us top ratings on the Corporate Equality Index from the Human Rights Campaign. 
We want our gay, lesbian, bisexual and transgender guests to feel at home at every Marriott property. We invite you to explore Pride celebrations around the globe, find special travel offers and packages, and discover all the ways we’re celebrating with you.

Which is awesome. But it should be interesting to see what happens when the worlds of Mitt "marriage is a relationship between a man and a woman" Romney and "Be you, with us" collide.

As they certainly will, once One Million Morons Moms gets a whiff of this...

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