After all, this was an era in which the discovery of germs had created intense hygienic anxiety (My paternal grandmother used to Lysol-bomb the bathroom several times a day; my maternal one was a bleach fanatic in the kitchen.) The new synthetic packaging was the perfect way to keep contagion out of your cheese:
But perhaps those plastic-age consumers were a little too enthusiastic...
These baby ads have been lampooned by Copyranter, among others. I can see what those naive old admen were up to, just using the old standard of using a cute baby to sell anything. But couldn't they at least have punched a few air holes?
Collection via Retronaut