Thursday, June 21, 2012

McDonald's goes mod for London 2012

One of my favourite industry blogs, Burger Business, has a feature on McDonald's new uniforms for its restaurants at the London Olympic Games.

Created by British designer Wayne Hemingway, co-founder of the Red or Dead label, the uniforms’ color palette that includes “gherkin green” polo shirts for women and “mustard yellow” shirts for men. 
Managers get black pants and white shirts; customer care assistants wear checked shirts with dark green pants or skirt. Skinny ties for male managers are “just a little bit of ‘Mad Men,’” Hemingway told The Telegraph. “We wanted classic design. A narrow tie will always be fashionable. There is a very subtle hint to the mod look, which has never gone out of fashion. Fred Perry has never gone out of fashion,” Hemingway said. “That’s why we’ve gone for a polo shirt with a bit of a trim.”
The look includes painters caps in place of baseball caps. Hemingway explained it to The Telegraph this way: “We wanted to break away from baseball caps. These are more bakers caps or something you’d find in a pizzeria in Italy. I have a thing about baseball caps: they are a little bit too American, and they are about sport and petrol pump attendants.” 
Mad Men. Mods. Bakers.  Would you like fries chips with that?

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