Friday, June 29, 2012
Polish drink ads feature Mike Tyson, are bizarre #FdAdFriday
Wow. Poland's Black energy drink hired convicted rapist Mike Tyson to play piano and sing about his lack of self-control in a room full of sultry models, then have a mild freak out.
There are just so many flavours of wrong here, not least of which is the brand's racialized use of phrases like "That's the power of black" — and going so far as to co-opt "Black Power".
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Labels:
buzzfeed,
celebrities,
energy drinks,
F'd Ad Fridays,
mike tyson,
racism,
sex in advertising,
sexual abuse
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Very informative! I will read it again and again when I will get leisure time.
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