Friday, June 29, 2012

Polish drink ads feature Mike Tyson, are bizarre #FdAdFriday

Wow. Poland's Black energy drink  hired convicted rapist Mike Tyson to play piano and sing about his lack of self-control in a room full of sultry models, then have a mild freak out.

There are just so many flavours of wrong here, not least of which is the brand's racialized use of phrases like "That's the power of black" — and going so far as to co-opt "Black Power".

Tip via BuzzFeed

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