Tuesday, September 25, 2012

"Crisis," as personified by an emo girl

Although a little derivative of Allstate's sardonic "Mayhem" campaign, this haunting campaign for British Red Cross is nonetheless intriguing.

Perhaps it's the performance that makes it effective. Crisis personified by a unexpectedly wicked young woman and her wolf companion has such an eerie effect.

The take-away, that anything can happen to anyone, is similar to that of the insurance ads. But in this case, the client is asking you for money to help strangers as well.

Ad by Leagas Delaney. Via Osocio