Friday, September 21, 2012

Femen furious with Fiat for filching their image

The infamous Ukrainian anarcho-feminist movement, known for protesting topless agains prostitution, corruption and misogyny, now have a new target: admen.

Via the Femen Faceboook page:
Fiat dishonestly uses image of femen activists in advertising campaign to promote their product at the Latin American market. Brazilian advertisers use recognizable attributes of the women's movement femen in their video without our consent. We believe such action against us is unfair.
Have a look for yourself (it's in Portuguese):

It sure seems "inspired" by Femen, who also have an active chapter in Brazil. In addition to co-opting their concept, the ad also wimps out on the nudity, then undermines their ideals by having them women gleefully jump into the man's car at the end.

This wouldn't be the first time a grassroots, anti-system movement was co-opted by the very "Man" they oppose. But note that Femen don't seem to be attempting any legal action, just social complaint.

What do you think of this?

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