New Hampshire, apparently.
Industry site thedrinksbusiness.com reports that this wine, from Napa Valley's Hundred Acre owner Jayson Woodbridge, has some New Hampshire executive councilors (NH has a unique form of government) crying foul.
“This isn’t the welcome mat New Hampshire should display for tourists,” councillor David Wheeler told local newspaper The Union Leader. “We need to set a higher standard for sales and marketing – the label violates community standards.”
Never mind that it's a booze brand, intended for adults, and the "if you see kay" gag is pretty subtle.
The State Liquor Commission agreed to move the offending wine "to the back" of state liquors stores, but defended the choice of brands.
“We sold 10 cases last week,” Joseph Mollica, chairman of the State Liquor Commission told The Union Leader. “We don’t want to offend anyone, but we also don’t want to miss an opportunity.”Especially an opportunity for free PR.
Drinks Business concludes with the quip:
A wine called Ménage à Trois is among the 10 best selling wines in New Hampshire.Well played. Well... played.