And it's not really recommended for cat lovers:
The ad is by Saatchi & Saatchi, New Zealand, for Toyota. Man, they do some wild work down there.
The product benefits are straightforward, while the concept is rather unexpected. It could work. But are you bothered by the cartoon violence? Is it responsible advertising?
I'll leave that up to you. But you have to admit, funny cats are a surefire hit on the internet.
Via I Believe in Advertising
they could have expressed the desire to be in the car in a better way. their approach hints of masochism?
ReplyDeletethe other fail is that the cat really just wants to be free to roam around in the car. they totally missed that. it might have been funnier if the owner let the cat in the car and then could not coax it out again?
I-)