I'm almost speechless. Almost.
The Daily Mail quotes David Arnett, Marketing Director at Alabama tanning salon Club Sun Color Studios"
"We are all Americans no matter what color we are. Just because we promote a nice tan doesn't mean we are racist.
This was an in house ad that was never intended to be taken as racist or insensitive. We were merely trying to compliment the beautiful skin "color" of Native Americans."
Mr. Arnett also claims to be Native American, which seems to have become the new "I have black friends" or "my uncle is Jewish" of refusing to apologize for casual racism.
The promotional image is no longer on their site.