Monday, May 5, 2014

Black is evil, white is good in Malaysian whiteout ads

"Black and White Dualism" is well-established in the West, as well, but you would be unlikely to see these ads in the more multicultural parts. 

If we lived in a world without racism (or rather, ignorant of it) we could look at this as simply the product whiting out mistakes made in black ink. But since we don't live in that world, these portrayals by TBWA, Kuala Lumpur, are an irresponsible reinforcement of the myth of human colour and "goodness".

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