This is one from my backlog of reader-submitted content. Rachel P, who lives in Spain, sent me this Twitter ad from Magnum ice cream bars. She translates the headline as "how to raise a Spanish woman's self-esteem."
Yeah, ice cream, stiletto heels, and jewellery. That'll do 'er. Because feminism is so 20th Century.
Here's the Tweet:
¿Cómo disfrutan del placer del mejor chocolate helado las mujeres españolas? Descúbrelo aquí: http://t.co/FdrmsywrwL pic.twitter.com/QiGSCmbHYD— Magnum (@MagnumSpain) June 19, 2015
It says, roughly, "How do Spanish women enjoy the pleasure of the best chocolate ice-cream?"
Magnum, a Unilever brand, is no stranger to controversial ads. Marketing primarily to women, they seem to have no problem insulting them with stuff like this. Tiresome.