Free "Manikins" for your examination

This vintage ad for a home medical journal was on the site Forgotten Bookmarks. It gives the source as  "The Extremities" by Daniel P. Quiring, Ph. D. Published by Lea and Febiger, 1946.

I have a feeling these educational materials ended up being used for different means. Especially if discovered by the household's adolescent boys...

Sticky idea, or just plain gross?

Jamshop, an agency in Adelaide, Australia, came up with a rather disgusting way to get attention for their client in print. (via AoTW)

When the lads flipped through their latest issue of FHM, they found two pages stuck together at the point where a lingerie model was featured. Ewwww...

If they didn't drop the magazine out of pure disgust, and actually pried the pages apart, they were treated to an ad for the Repromed fertility clinic — and an invitation to take an online quiz to see if they qualified as sperm donors.

The punchline? "Don't waste your sperm".

We creatives often talk of discovering "sticky ideas", ones that grab eyeballs and beg to be passed on. These guys may have taken that just a little too literally.

Happy #@¢%ing Father's Day

Everyone is familiar with the stereotype that men are really bad at preventative health. Hell, I just had my first physical exam in many years, and that was only brought on by a combination of turning 40 and having a scary family history. So I assume that is the rationale behind the shock tactics employed by The U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ):





Will it work? Probably not on the men who are the worst offenders. Attempts to shame have a habit of backfiring in social marketing because they push the brain into defensive processing (otherwise known as "denial").

This campaign was launched on Father's Day, too. Ouch.

There are two more commercials you can view on the campaign web site.