Brazil to Adidas: Stop sexualizing our culture

Screencap via Edmonton Journal

Who knew?

Adidas (AKA "All Day I Dream About Sex") was trying to cash in on Brazil's bethonged sex appeal as part of their 2014 World Cup sponsorship, when Brazil asked them to stop.

A statement from Brazil's tourism board stated, "Embratur strongly repudiates the sale of products that link Brazil's image to sexual appeal," claiming that the shirts promoted sex tourism — a challenge for any country hosting a premium international sporting event.

Via The Guardian

Brazil has its first female president, Dilma Rousseff, and The Guardian reports that she said her government is going to "crack down" on sex tourism — particularly the exploitation of children — during the World Cup this June.

Brazil's ministry of women's affairs also issued a statement, saying, "This is all the more shocking in a country that just elected a woman as its highest authority, which brought greater respect for women and zero tolerance for any form of violence against them."

Adidas has since agreed to discontinue the shirts.

Via cntraveler.com

Times sure do change.

F'd Ad Fridays: North Dakota pimps its women out to male visitors

Is this Fargo's red light district?

Or maybe it's an attempt to increase the state's population: "Arrive a guest, leave a zygote."

Tip via Copyranter

Contextual tourism ad failure

They're sometimes funny, sometimes shocking. But this one is just sad:

F'd Ad Fridays: Femen emasculates NZ men (nudity)

Back in March, Ukrainian women's protest group FEMEN protested a New Zealand radio station's contest to "win a wife" in the Ukraine via one of those awful mail-order bride companies.

The winner, a winemaker known only as Greg, was so scared of the publicity that he refused to go to meet his "prize".  With characteristic subtlety, FEMEN celebrated their victory — and gave a warning to all other Kiwi men to stay away from Ukrainian sex tourism — by having this poster pasted all over Auckland:

Millions of men are now crossing their legs awkwardly.

I love the parody of Soviet propaganda.

Femen's statement (via Google Translate):The action served as a clear warning to the New Zealand men that Ukraine is not a country of sex tourism, and the Ukrainian is not a gift!

Me, I'm just trying to stay on their good side.