Besides being crude, this ad takes an odd approach: insult. Sure, it's flipping the bird at its competitors' ripoffs of the "Five Fingers" fad, but can't any customer viewing this feel that the brand has a little too much hubris?
Plus, of course, whether it's the music industry or Barbies or shoes, consumers are sick of hearing about companies' intellectual property woes.
It's not a big deal, but I also think this is a bad case of corporate arrogance spilling into the mainstream media in a threatening manner, and that's not a good trend.
What's next, Crocs that bite back? Nikes that just do YOU?
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