Friday, September 24, 2010


My friend Marc from Osocio today posted this ad in Dutch-language marketing blog, Mol/blog.

Besides being crude, this ad takes an odd approach: insult. Sure, it's flipping the bird at its competitors' ripoffs of the "Five Fingers" fad, but can't any customer viewing this feel that the brand has a little too much hubris?

Plus, of course, whether it's the music industry or Barbies or shoes, consumers are sick of hearing about companies' intellectual property woes.

It's not a big deal, but I also think this is a bad case of corporate arrogance spilling into the mainstream media in a threatening manner, and that's not a good trend.

What's next, Crocs that bite back? Nikes that just do YOU?

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