Wednesday, February 23, 2011

EasyJet Porks Kosher Passengers

Newser reports that EasyJet — a UK discount airline that just launched Tel Aviv-London service with a kosher menu —had a bit of a mix-up in the food and beverage department.

During a 4.5-hour flight, the airline had no food to offer its passengers but ham melts and bacon baguettes.

Not a popular snack in the Middle East.
The airline apologized, but it's strange to think that they would offer nothing but pork products on any route — especially considering the many Jewish, Muslim and vegetarian passengers they must serve. As one passenger quipped, "I think they need a lesson or two on cultural awareness if they expand their routes into the Middle East."

"The Web's Favourite Airline" TO MOCK!

Yet another reminder that branding goes far beyond design and advertising — it's how you relate to your target audience, every single time they experience you. And thanks to social media, the culturally insensitive gaffe is out of the frying pan and into the fire.

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