During a 4.5-hour flight, the airline had no food to offer its passengers but ham melts and bacon baguettes.
|Not a popular snack in the Middle East.|
|"The Web's Favourite Airline" TO MOCK!|
Yet another reminder that branding goes far beyond design and advertising — it's how you relate to your target audience, every single time they experience you. And thanks to social media, the culturally insensitive gaffe is out of the frying pan and into the fire.