Awkward Headline of the Day #1 #FdAdFriday

Newser has already edited in on their site, but fortunately Facebook has a longer memory.

PETA wishes Americans a Crappy Thanksgiving

Newser says NBC refused to air this ad. Which is stupid, because unlike PETA's usual shock and T&A tactics, this one is fairly sophisticated:



I am not a vegan, and I am not against eating meat. But I still agree that factory farming and processing of animals is cruel and disgusting.

PETA wants Texans to rename their town along vegan lines

No shit:

Amarillo Texas -- PETA today [Nov 14] sent a letter to Pat Carson, the mayor of Turkey, Texas, urging him to change the name of his town to "Tofurky" in time for Thanksgiving. In the letter, PETA points out that turkeys suffer virtually every day of their lives, right up to and including their slaughter, and that eating turkey and other meats is an invitation to serious health problems. Tofurky, on the other hand, is a delicious and "meaty" comfort food, and it comes without the suffering endured by turkeys. To sweeten the pot, PETA has offered to provide the entire town with a full-course vegan holiday feast if the name change goes through. 

"Thanksgiving is murder on turkeys," says PETA Executive Vice President Tracy Reiman. "By changing its name to 'Tofurky,' Turkey would send a clear message that delicious, savory mock meat is an easy way to celebrate without causing suffering—and give a bird something to be thankful for."

What's really awesome about this stunt is not the disingenuousness of the appeal, it's the reactions of the insulted townsfolk:



Nice troll, PETA.

Now, I'm sure you're wondering who Bob Wills is:



Tip via Newser

EasyJet Porks Kosher Passengers

Newser reports that EasyJet — a UK discount airline that just launched Tel Aviv-London service with a kosher menu —had a bit of a mix-up in the food and beverage department.

During a 4.5-hour flight, the airline had no food to offer its passengers but ham melts and bacon baguettes.

Not a popular snack in the Middle East.

The airline apologized, but it's strange to think that they would offer nothing but pork products on any route — especially considering the many Jewish, Muslim and vegetarian passengers they must serve. As one passenger quipped, "I think they need a lesson or two on cultural awareness if they expand their routes into the Middle East."

"The Web's Favourite Airline" TO MOCK!

Yet another reminder that branding goes far beyond design and advertising — it's how you relate to your target audience, every single time they experience you. And thanks to social media, the culturally insensitive gaffe is out of the frying pan and into the fire.