Who needs feminism when you have bacon? #changeyourlifewithbacon

Maple Leaf is currently pushing this video on Facebook ads. It tells the story of a woman who calmly accepts her role in the universe, which is that of a 1950s mom who is expected to do all the cooking and cleaning of the house. Plus, she has the added bonus that her husband is a selfish man-child who can't even be bothered to do "manly" chores like change lightbulbs (which is clearly far too sciencey for her pretty little head).

You might think that this lady would find relief by discovering that women are not required to be slaves/doormats to heir husbands and children anymore, and would woman up and take control of her life. But who needs feminism when you have bacon?

That's right, just feed delicious strips of salt, fat and nitrates to your husband and kids, three meals a day, and they will suddenly do your every bidding. Because apparently, none of them has figured out how to use a frying pan. Or a microwave. Or even a box of pre-cooked bacon:

Hey, I love bacon too. But this ad is stuck in another era, in which women were expected to manipulate "their" men by coddling them like children. And men were stupid oafs who were that easy to manipulate.

Via  ecrater.com

Ah, the good old days! You see? Women have always had the power of pork.

To add "Epic" to this Fail, the URL changeyourlifewithbacon.com doesn't even go anywhere (at 4:30 pm EDT).

UPDATE: It's 9:20 pm, and the link is live. It goes to a Facebook app. But launching the ads before the landing page was ready is a major screw-up.

They're also taking this "will do chores for bacon" concept all the way:

Via flatdev.johnst.net, which tells me who is behind the campaign.

Mom's place, apparently, remains in the kitchen.

Can man live on bacon alone? Oscar Mayer is giving it a shot

Have bacon, will travel.

That's the idea behind Oscar Mayer's clever new online campaign. They're sending a man across the United States with no money. All he has is a van full of Oscar Mayer bacon to barter for non-bacon food, lodging, and other expenses.



The campaign offers people along the route to make barter offers with "Josh Sankey" via e-mail, Twitter or Facebook.

I'm not a big fan of factory farmed and mass-processed bacon. But as far as marketing is concerned, this is pretty damn tasty.

Tip via NY Times

EasyJet Porks Kosher Passengers

Newser reports that EasyJet — a UK discount airline that just launched Tel Aviv-London service with a kosher menu —had a bit of a mix-up in the food and beverage department.

During a 4.5-hour flight, the airline had no food to offer its passengers but ham melts and bacon baguettes.

Not a popular snack in the Middle East.

The airline apologized, but it's strange to think that they would offer nothing but pork products on any route — especially considering the many Jewish, Muslim and vegetarian passengers they must serve. As one passenger quipped, "I think they need a lesson or two on cultural awareness if they expand their routes into the Middle East."

"The Web's Favourite Airline" TO MOCK!

Yet another reminder that branding goes far beyond design and advertising — it's how you relate to your target audience, every single time they experience you. And thanks to social media, the culturally insensitive gaffe is out of the frying pan and into the fire.