Here it is: The worst ad of the World Cup, via HOOTERS

We call it "soccer" in Canada too, and we have our own version of "football," and yet I've never seen anyone as confused about sports as ESPN NFL Analyst Jon Gruden, competitive eater Joey Chestnut, and pro golfer John Daly:



The writing! The acting! The humour that falls flat! The "dumb blonde" server! If you're looking for something that will make you want to beat yourself senseless with that frosty mug of beer, this ad really has it all.

Plus, the whole gag was already done by KIA.

Via caughtoffside.com

Why is Hooters going after Chipotle?

Arby's talking trash about Subway I can understand. They're both fast food. But why is Hooters — a sit-down, full-service bar and restaurant — comparing itself to Chipotle?



The new campaign, by Skiver Advertising, doesn't have much more to it than the gross-out burrito scene. The rest is just typical chain restaurant product shots (and by "product" I mean both food and branded waitstaff) with happy mixed groups of target audience having conspicuous fun.

As Eater summarizes:

The burrito place is gray, dirty, and full of disgusting, gloppy food; Hooters, on the other hand, features servers that are literally beaming sunshine from behind their Farrah Fawcett-waves, and there are lots of boobs. And also salads, you know, for the ladies.

Why even bother? It's like The Olive Garden saying that it's more like a restaurant than McDonald's. So what? Totally different categories. Plus, in the realm of ethical restaurants, Chipotle rules while Hooters drools.

The other ad, which seems of lower production quality, compares hooters to a sports bar full of overenthusiastic (and, I can't help but note, overweight) fans.



I thought Hooters was a sports bar. I guess the implication is Hooters is for thinner people. #stepintoawesome indeed...

Tip via Adfreak

Two more reasons for women to hate Hooters

AdAge reports that breastaurant chain Hooters is "executing a three- to five-year plan to revitalize the brand, and part of that plan is to appeal to a broader, younger audience that includes women."

Bafflingly, they are launching this appeal with ads directed by Eastbound & Down writer/director Jody Hill, placed on male-oriented TV programming, that... make fun of older women's bodies?



The campaign, by Fitzgerald & Co., introduces two goofy owl finger puppets that do the "angel/devil" dichotomy of human nature thing.



Sort of.

I'm still not seeing the appeal to women. Perhaps that's another part of the strategy, the one where they're adding about 30 new salads to the menu. Although, as Eater pointed out: "Maybe all those ladies out there who really like salads and also looking at boobs while eating salads will be into them?"

Here's a totally unnecessary behind-the-scenes vid:

Hooters has a Mother's Day promotion #FdAdFriday

From the Hooters site:

Free Wings for Mom Hooters is showing appreciation to all moms for all that they do to make this world a better place by serving up our signature menu item for free. All day on Sunday, May 13th moms who dine in at Hooters will receive an order of 10 boneless chicken wings tossed in their favorite sauce for free! This Mother’s Day offer is one of many deals that Hooters is giving customers during non-traditional holidays throughout the year. The Mother’s Day free wing offer is good for all ladies who dine in at participating Hooters restaurants. The offer is good on dine in orders only and there is a limit of one order for each mom.

I guess there is something "motherly" about a restaurant chain that is so focussed on maternal organs, but I'm pretty sure that's not the intent.

I did, however, titter when I read Eater's comment about the mention of mom's favourite sauce: "Wow, your mom must go to Hooters a lot if she has a favorite flavor of their wing sauce."

By the way, I was unaware of Hooters' slogan:

"O_O" indeed, Mr. Owl...

Hello Hooters #vday

Remember when Burger King and CP+B got in trouble for sexualizing Spongebob Squarepants in a kiddie promotion? Apparently that would have been fine in Japan, where Hooters is Using Hello Kitty in a "sexy" Valentine's Day dessert promotion.

Via Eater

Oh well, I guess that poor cartoon cat has been through worse humiliations.