Sony compares playing their new PS console to feeling up a four-breasted woman

"Two sides to touch. Twice the sensations." reads this French ad for the PlayStation Vita.

According to Adrants, English Sony people on the other side of the Channel have completely disavowed the ad, following a PR shitstorm on Twitter and elsewhere, stating "this advert is not creative that we are or would consider running in the UK."

Way to improve the image of gamers, Sony France. Now people will be convinced that your target market really is composed entirely of zitty 15-year-old boys who can only fantasize about what actual women's breasts feel like.