Is every brand a "challenger brand" now?

So, Taco Bell is offering breakfast in the United States now. Should McDonald's be worried? As the undisputed gods of the fast food breakfast, McD should, by all accounts, ignore all challengers — at least in public.

At least, those were the ironclad Rule of Marketing we were taught: The #1 brand in a category never acknowledges the competition. Coke, for example, pretends Pepsi doesn't exist, so that Pepsi has to spend all its efforts comparing itself to Coke.

Fast food was pretty much the same: McDonald's just IS, while Burger King, Wendy's and the others spend advertising dollars basically reminding you that they aren't on top.

Taco Bell's ad, above, is no exception. (And not a new approach, either.) So did McDonald's just chuckle softly to itself, and go swimming in a room full of Egg McMuffin revenue?

No, they did not:

Imitation is the sincerest form of flattery. pic.twitter.com/e0dFN1ZCqy
— McDonald's (@McDonalds) March 29, 2014

Is this a foolhardy brand strategy deviation by a rogue social media team, or is McDonald's really going to start validating its competition now? Is it yet another marketing rule we need to rewrite?

"Hula" STI app offends indigenous Hawaiians, plans to carry on regardless

Via Wikimedia

It's getting to the point where marketers are being challenges to rethink our causal brand appropriation of cultures — even when we mean no harm.

Case in point: The Hula app, "a free way to find STD testing, get the results on your phone, and share your verified STD status," has made some native Hawaiians angry.

From Global News:

An online petition is asking for the “Hula” app to change its name.  

...

The three college students who started the petition say they are not opposed to the app’s functions but don’t want to see the hula dance – a beloved cultural art form – exploited. 

“My culture is more than a tourist destination,” said Kelly Luis, a student at Columbia University. “It is more than a place to go for the summer. It’s more than just sexy hula girls on the beach. There is a culture there.”

The Change.org petition, which so far has just over 1200 signatures, details how Hula was a sacred art form that was suppressed by colonial missionaries, and is now degraded by sexualized portayals in popular culture.

Some protestors on the Hula Facebook page also bring up the supreme irony in naming an STD app after a Polynesian sacred rite. Following European contact in the late 1700s, venereal diseases introduced by foreign sailors decimated indigenous Pacific island nations. From the time of Captain Cook's landing in Hawaii in 1778 to 1853, the population of the islands fell from an estimated 300,000 to just 71,019.

Screencaps via Hula

I have no doubt that the people developing the Hula app and brand bore no ill will towards the Hawaiian people.

Global reports that the company posted the following on their Facebook page:

“We are in the process of learning more from your community, discussing internally and hope to address your concerns shortly.”

I can't seem to find it, however.

The company's CEO and founder, Ramin Bastani, told AP that he is going ahead with the brand name, but will stop using puns like "getting lei'd" because he "didn't realize that it was offensive."

Here's his story about the brand evolution:

The app was originally named Qpid.me, but it sounded too similar to a dating site and was changed to "Hula" because the company wanted to evoke a "sense of beauty and being relaxed," Bastani said. "It was a pop culture sense of the name." 

"We loved the idea of calm and beauty of anything Hawaiian," he said, "which is the antithesis of anything having to do with health care." 

Learning about Hawaiian culture has taught him that dancing hula is a "communication tool" used to pass on information among generations, Bastani said. "That plays very well with what we actually believe as the core of the company."

To be honest, I could have made the same mistake. It's really easy to see cultural traditions, which have been treated so superficially for so long in popular culture, as nothing more. And indeed, Hawaii itself has marketed a sexy, silly, version of Hula for some time.

This instance is not easy to be judgemental about. Native Hawaiians have the right to define what their cultural and religious properties mean to them, and are more than justified in being offended. At the same time, "mainstream" western culture has a tradition of treating its own religions irreverently.

The Hula people most likely believe that the controversy will blow over. In the meantime, they will probably actually benefit from the publicity, since everyone now knows who they are.

Meanwhile, the Hawaiian students have an international stage on which to start to redefine the way we perceive and treat indigenous cultures and their best-known rituals.

In a weird, cynical, marketing-world way, everyone kind of wins this one.

Honey Maid redefines "wholesome" for the modern world #thisiswholesome

This is a sweet little campaign. Jumping on the bandwagon with Oreo, Cheerios and others, Honey Maid (Nabisco) is the latest brand to give mainstream validation the kind of family diversity that has become the new normal in the West:



Not exactly Earth-shattering stuff, just keeping up with the times. But that doesn't keep reactionaries like One Million Moms from ordering a boycott:

Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The ad states, "Everyday wholesome snacks for every wholesome family. This is wholesome." 

One Million Moms stands up for Biblical truth which is very clear in Romans 1:26-27 about this particular type of sexual perversion. 

Honey Maid is also using the hashtag #thisiswholesome. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word "wholesome."

There are more videos, showcasing the different families:











Oh, the sin! Loving families, showing more similarity than difference in their values.

The product is just a line of packaged, junk snack foods for kids. It's not exactly what I'd call "wholesome".

But the ads? (By Droga5 N.Y.) They're pretty well-intentioned. Nicely done.

McDonald's Canada just goes ahead and shows you how to make Big Mac "special sauce"

I have heard of proprietary ad agency methodologies referred to as "secret sauce."

But when McDonald's starts showing you how to make a Big Mac in your own kitchen (two years ago!) you know the days of secrecy are over:



Why did they do it? McDonald's isn't worried that you could make a cheaper hamburger at home. They know that their customers either don't think they have the time to, can't be bothered, or are on the move. Plus, anyone can get a copycat recipe on the internet. They'd just rather pay someone else to make it, and to provide a trusted result with reliable service. The uniqueness of the product has fallen way down the priority scale.

They also want you to know that their processes and sourcing are transparent and solid.

I guess ad agencies should take note.

Brazil to Adidas: Stop sexualizing our culture

Screencap via Edmonton Journal

Who knew?

Adidas (AKA "All Day I Dream About Sex") was trying to cash in on Brazil's bethonged sex appeal as part of their 2014 World Cup sponsorship, when Brazil asked them to stop.

A statement from Brazil's tourism board stated, "Embratur strongly repudiates the sale of products that link Brazil's image to sexual appeal," claiming that the shirts promoted sex tourism — a challenge for any country hosting a premium international sporting event.

Via The Guardian

Brazil has its first female president, Dilma Rousseff, and The Guardian reports that she said her government is going to "crack down" on sex tourism — particularly the exploitation of children — during the World Cup this June.

Brazil's ministry of women's affairs also issued a statement, saying, "This is all the more shocking in a country that just elected a woman as its highest authority, which brought greater respect for women and zero tolerance for any form of violence against them."

Adidas has since agreed to discontinue the shirts.

Via cntraveler.com

Times sure do change.

Are rape jokes funnier when they're about men in prison?

Via Ads of The World

No. They are not.

That's some f#cking bold pizza branding... #PizzaChingona

As ad controversies go, this one's pretty harmless. The Laredo Sun reports that Dallas-based pizza chain Pizza Patrón is upsetting people (and generating massive earned media) by naming their extra-spicy pie after a common Mexican expression — "La Chingona" —  which is politely translated as "the badass".

Those of you with even a passing knowledge of Mexican Spanish slang will, however, note that  "chingo"and its derivatives tend to be used as a Hispanic version of "fuck". The context is not always sexual, however, as in when we say "bad motherfucker". Which might be a more honest translation of this pizza's name, from what I can tell.

Swearing in another language (even in a country like the United States that pretends it's still unilingual) is a risky yet potentially fruitful strategy. On the one hand, older Mexican-Americans could be offended by it, and the FCC could even potentially fine the advertiser. (Which is why Spanish radio stations refuse to air the product ads uncensored.) On the other hand, the youth market could be quite drawn to such badassery.

I'm pretty sure the latter will be the case, and the advertiser isn't budging. Andrew Gamm, brand director for Pizza Patrón, told Pizza Marketplace, "When the Real Academia Española, the world's foremost authority on the Spanish language, defines 'chingón' as a very positive characteristic, it makes us feel confident in our position and in our decision to move forward without apology."

Aldo Quevedo, principal/creative director for Richards/Lerma, says the controversy north of the Mexican border is really a matter of cultural ignorance:

"In Mexico, people make fun of everything: pop culture, international events and even catastrophes. We are used to it and nobody really gets offended. We have thicker skin and there's a reason for that. That's why it's more shocking to me that the name is being censored here in the U.S.," he said. "I understand that the name of the product could be controversial. But really, after you try it you will understand that it's the best descriptor. To me, it's the only name that fits: La Ch!#gona."

Australian burger joint unapologetic about gross "assburger" ad.

Remember the least appetizing burger ad of 2013? The Australian burger chain, Goodtime Burgers, showed a burger patty and fixings wedged in a model's "buns." No, really.

According to Mumbrella, after the ad was ruled "degrading" by Australia's Advertising Standards Authority, Goodtime Burgers issued this sexist non-apology:

Via Mumbrella

Text reads:

To those who may have been offended by our sensory arousing advertising experience in the last issue of THE BEAST, please accept this formal apology. Our point was not to disturb, but to simply introduce the erotic combination of our moist & juicy burger patties and our soft and smooth buns to the beautiful people of Bondi. We guarantee you will remember this burger the next morning. Our food is sexy, stimulating, juicy and made-to-order. So, if for some reason our last ad left you thinking beyond the burger and onto the onto the buns, sadly you have missed the mark. The point of our ad was to entice your senses, tastebuds to be exact!Yes, we are about the beach.Yes, we are about the buns.Yes, we are about having fun.And Yes, we are about great food at great prices.However, to cram all that information into one advert would be cheap, crass and in your face. We are sorry for many things, but there is one thing for certain, we are not sorry for having a GoodTime :)

The "apology" ad generated more complaints to the ASA, but they ruled “that the text in conjunction with the image gives a humorous content which in the Board’s view did not amount to an image which is exploitative and degrading.”

Looks pretty obnoxious to me. But then again, so does a good percentage of the advertising out there that hides behind "it's all in good fun" cynical appropriation of women's sexuality.

British MP slammed for patronizing "bread and circuses" ad

… Already long ago, from when we sold our vote to no man, the People have abdicated our duties; for the People who once upon a time handed out military command, high civil office, legions — everything, now restrains itself and anxiously hopes for just two things: bread and circuses.

- Juvenal 

 Seems some things never change.

#budget2014 cuts bingo & beer tax helping hardworking people do more of the things they enjoy. RT to spread the word pic.twitter.com/5vbL7RDAg5
— Grant Shapps MP (@grantshapps) March 19, 2014

According to The Drum:

Conservative party chairman Grant Shapps has insisted he loves bingo and drinks beer after he faced a storm of criticism over a poster he tweeted following the UK budget this week. 

Chancellor George Osborne gave the bingo industry a tax cut and took a penny off beer duty in the budget, prompting Shapps to tweet a poster reading ‘Bingo! Cutting the bingo tax and been duty – to help hard working people do more of the things they enjoy’. 

Shapps encouraged followers to retweet him and spread the word – which they did, kicking off a storm in which users accused him of being condescending. He also faced criticism for using the term ‘they’.

Mr. Shapps has since defended his message, insisting, “personally, I drink beer and I love a game of bingo." The Guardian's Owen Jones called it "so patronising it looks like a crude attempt at satire."

Here are some of the better reactions on Twitter:

@double_dex I've never been more convinced something real was fake. Maybe it's some sort of genius we haven't worked out?
— daysofspeed (@daysofspeed) March 19, 2014

@grantshapps hey @David_Cameron have you read this? Do you have anybody who isn't a liability?
— John (@biod49) March 19, 2014

@JeanHaines @grantshapps Sorry I was distracted for a moment thought I'd got "house" - hadn't :( back to me beer!
— John (@biod49) March 19, 2014

@grantshapps Gawd bless yer, guv'nor. You're a toff. Doffs cap. Dies of plague. #ToryBingo #GinPalaces
— Tony McK (@oakroyd) March 19, 2014

Sweet Jaysus, @grantshapps, why not just stick a picture up of a bloke with a flat cap, whippets and a fucking football ticket.
— Chris Nicholson (@EraseThisTweet) March 19, 2014

Integrity: A Parable

A wise woman asked two admen to help her sell her wares. When they both came to her with their budgets and work plans, she sent them back, asking that the work be done in half the time, and for half the cost.

The first adman said, "I will see what I can do, but I'm sure we can meet your expectations." And he came back with the same proposal, but with the work happening twice as fast at half the cost.

The second adman said, "I can't give you the same thing twice as fast, at half the cost. I can give you less, or do it less carefully, but the price and the time it takes for the same thing can't change."

The wise woman hired the second adman. When the first adman asked why he wasn't chosen, even though he did everything she had asked, she told him:

"It's quite simple. When I asked you how much it would cost, and how long it would take, you quoted me double the price and twice the time it would really require. The other adman proved to me that his original estimate was honest."

Which adman/adwoman are you?

Sexually humiliating Playboy golf stunt turns violent

Via TMZ, obviously.

Two years ago, a woman named Elizabeth Dickson was paid by Playboy's Morning Show to lie face down in the grass and have a golf tee wedged between her glutes so that co-host Kevin Klein could hit a golf ball off of it. This in itself is many different kinds of humiliating, not just to the model but to women in general.

But it actually gets worse. Mr. Klein has terrible aim, and Ms. Dickson claims he hit her full-force with his club, causing extensive bruising. Now she's suing Playboy and the co-host for $500, 000 plus punitive damages:

According to the complaint, Dickson says she was invited to the Playboy Golf Finals at the Industry Hills Golf Club on March 30, 2012, where she was to help Playboy Playmates host. 

Dickson agreed to have a photo taken of her lying on her stomach “with her buttocks partially exposed” so that Kevin Klein, co-host of the show, could hit a golf ball put atop a tee that was inserted between her butt cheeks, the suit alleges. 

However, Klein missed the tee and “struck plaintiff on the buttocks, causing her injuries and damages,” the suit states. 

Dickson suffered pain, suffering, worrying and anxiety as a result of her injuries, the suit states.

I can't think of a better (worse) example of how much is still wrong with the way our culture portrays and treats women in media.

H/T Paul Couvrette and HuffPo

How to go viral without making a cent

It's been almost five years since I started this blog. I don't do it for money, as I already have a full-time job as a Creative Director. So there are no ads, and I don't get paid for clicks. I just write these posts as part of my ongoing professional development, reviewing the fruits of my industry and thinking out loud about the ethics and social issues involved.

I've managed to generate a bit of a following. The numbers aren't huge, but they include some people who themselves have huge followings on advertising, culture, and social science blogs. As a result, every once in a while, the content in one of my posts goes viral. That happened again this week.

Here I was, just not minding my own business as usual, and I saw some really shitty photoshop from Target show up in a Facebook post by Photoshop Disasters. Since sex, sexism and body image in advertising are some of my regular topics, I whipped up a quick "Ethical Adman" post about it, then promptly returned to my day job.

Then this happened:

That mountain range is an analytic spike that hit on Tuesday. It turned out that Jezebel picked up the story and linked me as the source, but not Photoshop Disasters. That gave me about 6,000 extra views. Then Buzzfeed picked up the story from Jezebel, and didn't credit me. I got no direct traffic from Buzzfeed, but may have gained some secondary hits via Jezebel.

Even more traffic came when Kim Komando, "America's Digital Goddess®" teased the Target story and very kindly added, "Click here to see the full story and more photos from The Ethical Adman." Woo-hoo! That was worth almost 10,000 extra hits.

Next thing I knew, I was linked as "an observant blogger" on the Today Show's blog. The frigging Today Show! But surprisingly, that only racked up another 6500-or-so hits. (I guess they'd better stick with mainstream media.)

With all this attention, I was bound to get some of the negative kind. Several people, claiming to be graphic designers, accused me of overreacting and seeing hurtful "thinning" in what they saw as just sloppy Photoshop. But the real surprise came when fanatical followers of the fitness blog, Blogilates, started an organized campaign to accuse me of "stealing" content.

For the record, the Blogilates post went up after 11 pm, Pacific Time. By that point, the Photoshop Disasters/Ethical Adman/Jezebel/Buzzfeed posts were already hours old. Blogilates author Cassey Ho did, however, manage to become the credited source for a post on CNN's HLN blog.

Since CNN, Blogilates, The Today Show, Kim Komando, Buzzfeed, Jezebel, and Photoshop Disasters are all commercial blogs, they all made money off of Target's bad Photoshopping. I didn't make a penny. How stupid am I?

Oh well, like I said at the top, I already have a job. If anything, this whole affair helps me with my online brand as a "concerned advertising guy" and adds to my credibility when I give clients advice on social media and content marketing strategies. This whole thing also helped my all-time pageviews top the two million mark.

So in the spirit of karma, I'd like to give a big shout-out to the person who apparently first caught the Target fiasco and submitted it to PSD, and also made no money from it:

Major Photoshop Fail @Target! http://t.co/EcGtk46SSl @photoshopfail
— Adam Z Lein (@adamzea) March 9, 2014

If you don't already, I suggest you follow Adam Z Lein on Twitter. You'd be amazed how ahead of the curve you can be when you know the right people.

Italy would rather not have its Renaissance masterpieces used to sell American guns

AdFreak reports:

Italy's culture minister, the Historical Heritage and Fine Arts Board curator, and the director of Florence’s Accademia Gallery (where "David" is currently on display) have all denounced the ad, and ArmaLite has been issued a legal notice to retract the image because the statue is considered government property and can't be used commercially without the proper rights and fees.

But as the author, David Kiefaber, points out, would Italy have been so upset if the ad hadn't been for a big American gun?  (Note also the difference in cultural sensitivities, as the America company censors David's penis.)

Here are a couple of other examples of Michelangelo's David in advertising:

Via Ads of The World

AOTW

Target's pathetic Photoshop disaster

What were they thinking? This swimsuit from Target is featured on their site with some of the worst Photoshop "slimming" you will see today:

That's right! Really, really poor job at cutting into the waist and arm, as well as a hamfisted attempt at cropping out an artificial thigh gap on the model. 

If it weren't part of an ongoing attempt to mould unrealistic bodies in fashion marketing, it would almost be funny.

H/T Photoshop Disasters (@adamzea claims credit for tipping them off.)

More awkward Target PSed thigh gaps here, here and here.

Update: After this was shared on Jezebel and Buzzfeed, target pulled this picture and apologized. (You're welcome!)

American Apparel touts "sweatshop-free" with a topless woman from Bangladesh

Via American Apparel

Of course they did. Maks is a Bengali-American woman who works in their merchandising department. Here's the copy (transcribed by Stylite):

Meet Maks 

She is a merchandiser who has been with American Apparel since 2010. Born in Dhaka, the capitol of Bangladesh, Maks vividly remembers attending mosque as a child alongside her conservative Muslim parents. At age four, her family made a life changing move to Marina Del Rey, California. Although she suddenly found herself a world away from Dhaka, she continued following her parent’s religious traditions and sustained her Islamic faith throughout her childhood. Upon entering high school, Maks began to feel the need to forge her own identity and ultimately distanced herself from Islamic traditions. A woman continuously in search of new creative outlets, Maks unreservedly embraced this photo shoot. 

She has found some elements of Southern California culture to be immediately appealing, but is striving to explore what lies beyond the city’s superficial pleasures. She doesn’t feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else’s conventional narrative. That’s what makes her essential to the mosaic that is Los Angeles, and unequivocally, a distinct figure in the ever expanding American Apparel family. Maks was photographed in the High Waist Jean, a garment manufactured by 23 skilled American workers in Downtown Los Angeles, all of whom are paid a fair wage and have access to basic benefits such as healthcare.

How many buttons can AA push with one ad? They take a shot at the competition, like Gap, who were implicated in worker abuse and deaths in Bangladeshi sweatshops. They continue the sexual exploitation of young, attractive, female employees in their ads. They use this woman's ethnicity as a prop. They have a go at traditional Muslim notions of modesty. And, of course, they have everyone talking about them again.

I have no idea where this ad has been placed, or even if the advertiser feels the need to throw any media money at it. It's posted on their site, and has been covered by Elle, NY Daily News, Jezebel, The Daily Beast, SMH, HuffPo, Daily Mail, and elsewhere. Just more proof that the internet gives us the collective intelligence of a hamster in heat.

Realistic "Barbie" ready to hit stores

Remember Nickolay Lamm's "real woman dimensions" Barbie? After scoring viral gold, he's decided to actually produce his  "Lammily" doll commercially.

From Policy Mic:

Lamm decided to take matters into his own hands after being bombarded with questions about where to buy a Barbie of normal size. The entrepreneur is offering prototypes of his toy to the first people to donate to his Kickstarter campaign, but his plan is to eventually be able to distribute the doll widely online and in retail. The longer term vision also includes embracing diversity by creating dolls with different ethnic backgrounds and body types.

Here's his video:



The final Lamily is brunette, not blonde, and she also fully-articulated, allowing "her" to do a lot more than standing around stiffly:

Would you prefer this doll for your kids? Or will she end up being a real world "Lisa Lionheart"?

Paddy Power provokes with "Oscar" ad, succeeds

It's not easy to be a more insensitive and offensive advertiser that PETA, but online betting outfit Paddy Power does it on a regular basis.

This time, it's an "Oscars" ad that features accused murderer and elite athlete Oscar Pistorius. And oh, did they get what they wanted:

Paddy Power's controversial ad campaign featuring Oscar Pistorius, which offers "money back if he walks", is to be investigated by the UK's advertising watchdog after receiving nearly 50 complaints. 

The adverts, which offer refunds for losing bets if the South African Paralympian is found not guilty of the murder of his girlfriend Reeva Steenkamp, has been criticised for being in bad taste. 

The ASA (Advertising Standards Authority) received 46 complaints in two days and has now decided to launch a formal investigation.

Now there's a Change.org petition to "please remove your offensive betting on the outcome of the Oscar Pistorius trial and donate any profits so far to a women's charity fighting violence against women." It has, of this writing, 122,610 digital signatures.

Not that any of the offended are in Paddy Power's target market. In fact, I wonder if they actually get more business from stunts like this (and this, and this) than they ever had the potential to lose.

It's a cynical adworld out there.

Dirty old ads for male-only spaces

Via Retronaut

We tend to think of the mid-20th century as a prudish era, but it was only that way in public. In bars (top), garages (centre) and men's magazines (bottom) women were presented as sexually-available playthings — even as they were expected to be virginal angels or dutiful wives in the outside world.

This was the time of our parents and grandparents, when sexual discussion and fantasy was the privilege of men. Which is why pool halls and barbershops were off-limits to my mother, when she grew up in small-town Canada.

It's not that we're any more or less dirty-minded than previous generations. We just brought it out in the open, where the differences between harmless jokes, sexist tripe, and serious harassment are exposed in the light.

Personally, I like it better that way.

Sleep apnea product company "brings the sexy back"

It's either that, or a weird new fetish.

From easybreathe.com:

Since when has CPAP [Continuous Positive Airway Pressure] been perceived as not sexy?  Sleep apnea is what is not sexy.   Sleep apnea is a serious sleep disorder that can have damaging effects such as pregnancy complications, glaucoma, and motor vehicle accidents due to improper sleep. Well, as Justin Timberlake says, “It’s time to bring Sexy Back.”  What is sexy is something that combats sleep apnea…  Meet the CPAP.  The CPAP is the heavyweight champ in fighting sleep apnea and if you don’t think that’s sexy enough, CPAP therapy has also proven to make you appear more physically attractive and – gentlemen – CPAP therapy will improve erectile dysfunction.  How is that for sex appeal?!  Without further ado, here are the top 10 sexiest CPAP wearing people.

What follows is a series of poorly-photoshopped stock photos of "sexy" men and women wearing CPAP apparatus, along with every sexist cliché in the book.

 The Ultimate Surfer Chick…  Crushing Waves and Hearts! 

Surfs up, dudes! Here we have what’s known to all guys as a “major babe”.  She doesn’t care about what she eats, how much she drinks, or what her reputation is.  She’s a surfer chick without a care in the world.  Drink all day, party all night and be up early in the morning hangin’ ten on some choice waves in the ‘Bu.  She aspires to be a pro surfer and travel the globe but if she doesn’t go pro she’ll settle for modeling in Pac Sun catalogs.  Free clothes!  Cowabunga!  If this aqua-marine gem sleeps at all she probably wears the Ultra Mirage Full Face Mask because she wants that optimal seal so she can be tubular on the waves on the flip side.

It's so dumb that it actually fooled Photoshop Disasters. I guess they failed to actually read this stuff:

The Couple that Wear CPAPs Together (on the beach) Stay Together 

What a fun day these two are having on the beach! Nothing but sunshine and smiles surround these two beautiful people. Looking at this picture, you can just feel the abundant love and affection these two share for each other. There’s nothing anyone could do to distract these two lovebirds from enjoying the beautiful day. After they have a picnic and watch the sun set over the ocean, they’ll walk home holding hands only to slip on their Quattro FX and Quattro FX for Her, Mask Systems later that night. Have you ever experienced the sensation of a mutual Quattro FX goodnight kiss?  Neither have I, but I bet it’s nothing short of true bliss…

Really weird stuff. But at least it's not a snore. Read the rest here.